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Content Marketing … We Are The Media
For transportation agencies, whether you communicate about the highways or the buses or the bike lanes you are creating important and highly valuable content. Your customers – the system users – seek...
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Start with the dialogue and the relationship will follow
A recent Harvard Business Review blog post targets three social media marketing assumptions regarding what customers want from brands. Many transportation agencies have applied general marketing...
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Content is king: Anytime, anywhere, any device
I love sports and read sports news several times a day. So it is probably not a surprise that a USA Today sports story, “Pac-12 Conference networks come with big money at stake,” caught my eye....
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Talking email: Social gets the headlines, email gets the eyeballs
Twitter and Facebook mostly likely get most of you team’s attention, while Instagram’s massive growth — especially with younger drivers and commuters — should probably push its way into your...
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